Luxury Fashion Branding – Trends, Tactics, Techniques, written by Uche Okonkwo, with a Foreword by James Ogilvy, Publisher of Luxury Briefing, is the groundbreaking pioneer text that addresses the business of luxury from a strategic viewpoint. It critically analyses the essential aspects of luxury fashion management through tracing its origins, assessing its consumer behaviour, retailing tactics, branding and marketing strategies, e-business techniques, new luxury definitions, environmental analyses, customisation methods, business modelling and case studies.
Luxury Fashion Branding has been described as the text that will re-define the business practices of the luxury industry. The book is imperative for anyone connected with the luxury industry; those aspiring towards luxury; or those who simply want an insight into this intriguing business.
The book is now available from major book retailers, e-retailers and from the publishers, Palgrave Macmillan. To purchase online click on your nearest location below:
| France | U.S. | Japan | Germany |
| U.K. | Canada | China | Other |
For further information, visit the book's website at www.luxuryfashionbranding.com or the publisher's website www.palgrave.com.
21 August 2008
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