Publications

Luxury online

Luxury Online – Styles, Systems, Strategies by Luxe Corp’s Executive Director, Uché Okonkwo, is the first book that analyses the luxury business in the context of the Internet and new technologies. It extensively evaluates luxury e-Business approaches and brings into perspective relevant complex issues that are linked to the paradox of creating a luxurious experience through the Internet mass media as well strategies for e-Communications, e-Commerce, e-CRM, e-Merchandizing, e-Client analysis and Mobile luxury. Approaches to the design & creation of luxury websites for e–Experience optimization with webmospherics and the C-frameworks are also highlighted. The book addresses the relevance of the Social Web, otherwise known as Web 2.0. and its platforms including 2-D and 3-D worlds, to the luxury industry.

Written from a strategic and insightful and timeless business perspective and presented in full-colour with ample illustrations and references, Luxury Online is an eye-opener for the 21st century luxury executive and the manager of any company that seeks to understand the power of one of the most influential business channels and how its revolution has transformed the way the world views luxury. The book is available for pre-order from major book retailers, e-retailers and from the publishers, Palgrave Macmillan.

Luxury Fashion Branding

Luxury Fashion Branding – Trends, Tactics, Techniques by Luxe Corp’ Executive Director, Uché Okonkwo, with a Foreword by James Ogilvy, Publisher of Luxury Briefing, is the first book that addresses the business of luxury from a strategic viewpoint. It critically analyses the essential aspects of luxury management through a comprehensive brand strategy analysis, marketing approaches, retail strategies & management, e-business techniques, assessing the luxury consumer psychology, tracing the origins and evolution of luxury, , the evolution of luxury, the luxury market environmental analyses, product management and customization methods, luxury business modelling and best and worst practices.

Luxury Fashion Branding has been described as the text the luxury sector has been waiting for and a benchmark for the luxury industry. The book is imperative for anyone connected with the luxury industry; those aspiring towards luxury; or those who simply want an insight into this intriguing business.

The book is available from major book retailers, e-retailers and from the publishers, Palgrave Macmillan. To purchase online click on your nearest location below:

France	U.S.	Japan	Germany
U.K.	Canada	China	Other

For further information, visit the book's website at www.luxuryfashionbranding.com or the publisher's website www.palgrave.com.