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Luxe E.t.c. hosted the 2008 Club e-Luxe International Summit on 3rd June at the Ritz Hotel Paris. The theme for the summit was the e-Consumer and the title was:

Connecting with the Luxury e-Consumer
- A look at what moves Luxury Clients Online

The summit featured critical assessment and strategy recommendations to challenges linked to Web 2.0. and consumer interactive platforms. This was done through presentations and debates by international luxury e-Business experts. They addressed issues linked to:

• What role do online user-to-user communities (social networks, blogs, vlogs, plogs, virtual worlds, game worlds etc) play in influencing consumers' perceptions of luxury brands?
• How can these communities be penetrated by luxury brands?
• How can luxury e-Consumers be segmented within 2-D and 3-D networks?
• Is Web 2.0. compatible with luxury and if so, what strategies does it require in luxury?
• How can luxury brands fulfil the e-Consumer's desire for participation and personalisation?
• What would be the next direction in the evolution of the luxury e-Consumer?
• How can luxury brands generate and utilize e-CRM data from Web 2.0. platforms?

Participants included CEOs, Marketing Directors, Retail Directors, Internet Managers, E-retail Managers, e-Communications Managers, e-CRM Directors and key decision-makers of major luxury companies. The summit admitted a few non-members. Some of the companies that have been involved in Club e-Luxe summits include Louis Vuitton, Christian Dior, Piaget, Gucci, L'Oreal, Coty Prestige, Fabergé, Galeries Lafayette, LVMH and Daniele de Winter, to name a few.

To obtain a brochure, click here.

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